Sarah Jessica Parker Dishes On Her New Gig as Fashion Exec at Halston

More details have emerged about Sarah Jessica Parker’s newly cemented role at storied American fashion label Halston. The actress will not only weigh in on the aesthetic of the collections as its chief creative officer, but the balance sheets too, as she was also named president and given an equity stake in the company. Parker tells WWD, “I think this is a brand new kind of business model, and it illustrates how serious I am about this position. I think it’s wonderful to feel invested in something.” The risk-taking 44 year-old adds, “I tend not to just endorse something. I like feeling the stakes.” Being a film star isn’t the usual trajectory for running a clothing line, as she’s the first to admit: “I know I come to the company in a rather unorthodox way but I’m not the first to be president of a company without the traditional background,” Parker says. “Others have been successful in those endeavors and I do so hope I can be as well.” As for what she brings to the table, the star cites, “good manners, a point of view that is inspiring, that is hopefully smart, and an incredible passion and excitement and enthusiasm, as well as some experience of what I know about women, that having been pretty much the focus of my role in ‘Sex and the City.’” For more on Parker’s role at Halston, see wwd.com. -Emily Hsieh
Celebrity Designer,
Sarah Jessica Parker

New Halston Line Available at Neiman Marcus:

Halston Heritage V-Neck Jersey Dress
$325.00

Halston Heritage Metallic-Stripe Dress
$435.00

Moschino, Alberta Ferretti, Pollini to Lower Prices

Italian fashion group Aeffe SpA owns Alberta Ferretti, Moschino, and Pollini brands and produces collections for Jean Paul Gaultier among others. They're pretty broke these days, since they just lost $389,781 in the three months ended March 31. That doesn't sound like a lot, but in the same period in 2008 they enjoyed net profits of $9 million. So they're reacting "in a prompt and determined way" — with price cuts. They're also reducing the size of the collections and laying some people off. All this should save them about $13.6 million in 2010. But! Have they considered riding the Michelle Obama wave? The woman wears Moschino. If the stuff is getting cheaper on top of that, marketing that brand should be cake.

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